Legacy is upfront about being a “cross-platform e-commerce engine.” Revenue from floral transactions on its dedicated portal now rivals its ad revenue. It claims to attract as many as 40 million unique visitors per month, house more than 20 million obituaries, and have a double-digit growth rate. More than 3,500 funeral homes worldwide and 1,500 newspaper “ affiliates” in the United States funnel customers’ or subscribers’ obits to Legacy to be posted online, the company says. The Chicagoland powerhouse was acquired earlier this year by Pamplona Capital Management. In an April interview with CNET, a company VP said Legacy publishes an obituary for three of every four Americans who die. dominates the online memorialization space. But creating a good memorial website or app is harder than it might seem: It requires a granular knowledge of customer behavior, multiple revenue streams, heavy site traffic, and superb timing. Heck, these days you can even send the grieving family a frozen lasagna. In the past few years, entrepreneurs have launched dozens of memorial apps, services, and websites designed to appeal to the nation’s 50 million cash-flush Baby Boomers. death care industry is divided into three sectors: ceremony, interment, and memorialization, which includes things like grave markers, memorial jewelry and art, and obituaries.

Slate funeral home